NV Capital has announced the launch of its maiden Media & Entertainment Credit Fund. Founded by industry professionals and ex-bankers Nitin Menon and Vivek Menon, NV Capital will be also India’s first Credit fund focused on the Media and Entertainment sector with the objective of investing in Content creators, OTT platforms, Gaming and Entertainment Start-ups.

The fund recently received a nod from SEBI as Category II Alternative Investment Fund. NV Capital is looking to raise funds from domestic as well as offshore investors such as Financial Institutions, HNIs, Family Offices and Banks. The Fund plans to raise up to INR 500 crore.

With the rapid rise of Category II credit funds in India over the last few years, NV Capital is looking to establish a New Alternative Asset Class in the Media & Entertainment space.

With close to 1500 movies being released every year, combined with the rapid rise of multiple OTT monetization platforms which showcased 180+ web series and 80+ direct to OTT films launches in Hindi language alone since last year, the value of content has been growing exponentially. This trend highlights the scope and enormous opportunity in Entertainment Financing where Content creators are in constant dearth of capital to scale up.

Add to this, Digital Media & Gaming are the other two subsegments that continue to grow expeditiously, with online Gaming alone expected to grow at a CAGR in excess of 25%.

Speaking on the opportunity, Nitin Menon, Co-Founder & Managing Partner, NV Capital, said, “The last 10-15 years has witnessed meteoric growth in this Alternative Asset Class with the support of ancillary revenue monetization platforms like Broadcasting, Music amongst others, and now the recent OTT phenomenon.

The sponsor of NV Capital is Jayantilal Gada who is the Chairman and Managing Director of Pen Studios, who has over 35 years of experience in the Media and Entertainment Industry.

NV Capital has been founded by former Corporate Bankers- Nitin Menon and Vivek Menon having two decades of experience. In their previous assignment at Yes Bank, they represented the Media & Entertainment Financing group at the Bank deploying in excess of INR 700 crores over 40 projects.